How to make sure your Facebook page is working for YOU

With over 2.91 billion active users, Facebook is still one of the world’s most popular social media platforms.

This makes it a great place for garage businesses to reach their target audience. However, with so many garages on Facebook, it can be difficult to stand out from the crowd.

Fay Stephenson, our new Head of Digital Marketing here at Garage Services Online, says the best approach is to fully optimise your Facebook page and then link it to your website.

She said: “By doing so, garage owners can promote the most profitable garage services they want to be found for.

“Many people set up a business Facebook page but don’t use it to its full potential. To make Facebook really work for you, you must be prepared to spend a little time ‘being social’. That doesn’t mean being on it constantly, just consistently. Even if it’s just ten minutes every other day.

“By following a few simple tips, you can make sure your Facebook page is visible to the right people -and that it’s informative and engaging. You want your posts to be the ones that catch the eye!”

To help garage owners optimise their Facebook page in 2023, we’ve compiled our ‘5 Top Tips’. These are:

  1. Complete your profile

The first step to optimising your Facebook page is to make sure it’s complete. This means filling out all the relevant information including business name, address, website, and contact information. You should also write a brief description of your business. Remember to think about:

  • What you do and who you help
  • Your credibility; do you have any awards, qualifications, belong to any organisations?
  • A call to action – what do you want your customer to do next? Call you, message you or go to your website?
  1. Add relevant keywords

When creating your Facebook page and filling out the profile, be sure to include relevant keywords. These could be the makes and marques you specialise in, the services you offer, and the locations you cover. This will help people to find your page when they search for those keywords on Facebook.

  1. Use high-quality images and videos

Images and videos are vital to capture people’s attention and make your Facebook page more visually appealing. Be sure to use high-quality images and videos that are relevant to your business and that will engage your audience. It’s also important to use good quality branding images for your profile picture and cover image. Garage Services Online often create these for clients to use across different devices.

  1. Post regularly and consistently

One of the best ways to keep your audience engaged is to post on a regular and consistent basis. Try to post once a day, but consistency is better than quantity to optimise Facebook. Five posts over two weeks is much better than five posts in one week, and nothing at all in the second week. When you’re posting, be sure to mix up your content themes. Include images, videos, links to blog posts, and other types of content that your audience will find interesting and informative.

  1. Use Facebook Insights

Facebook Insights is a great tool that can help you track the performance of your Facebook page and learn more about your audience. Use Insights to see what kind of content works best with your audience, as well as what times of day they’re most active on Facebook.

Fay concluded: “By following these tips, you can make your Facebook page really work for you and reach a wider audience. And by linking it to your website, the sky’s the limit!”

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