An ADAS and diagnostic specialist with two separate but complementary businesses is reaping the rewards after implementing a new online strategy.
Iain Molloy, managing director of both A1 Diagnostic Solutions and A1 ADAS Solutions – one which supplies diagnostic and ADAS equipment, and one which specialises in ADAS and diagnostics as a specialist service – knew in order to maximise the businesses’ potential, they needed individual and clearly defined online offerings.
It was a strategy that has paid dividends in just a couple of months. Iain is just about to sign on new premises, has recruited an extra member of staff and is expanding into training on-site. The whole offering will make A1 one of the only dedicated ADAS, diagnostic and calibration specialist centres in the area.
Iain said: “We work in a niche area of the aftermarket sector. The equipment we supply is a serious investment for a lot of garages and similarly, the specialist service side we provide is also top drawer. With this in mind, we knew we needed an online presence that truly reflects our professionalism and showcases our expertise.
“Originally, I tried to build the websites myself but it took lots of time and I’m no expert! It wasn’t the way forward. Garage Services Online was recommended to me but I still did a lot of research before going with them.
“I just had confidence from the outset that, unlike others I’d spoken to, they were true specialists in the independent aftermarket sector.
“The businesses are going from strength to strength,” he continued. “And not just in the obvious ways. The equipment side of the business for example, is seeing its customer support group growing in numbers; something that’s of huge benefit to us all in terms of technical support and learning.
“Having both the product-based website and its counterpart service-based website has been instrumental in defining what we provide and how to access it.
“Crucially though, the sites are driving and growing customer numbers. And when you’re expanding, that’s the knowledge that helps you sleep easy at night!”
Jim Lang from Garage Services Online said: “Iain’s requirements were a little different to the norm. Bringing an e-commerce website into the mix presented its own challenges so it’s great to see the whole strategy coming together and delivering results.”
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