Garages Urged to Gear Up for Next MOT Surge

Website that attracts specific work is key to workflow and profitability

A leading automotive aftermarket online specialist has called for independent garages to look ahead and plan how to profitably manage their workload ahead of the impending MOT surge.

Jim Lang, MD at Garage Services Online, says his team speaks with hundreds of garages every month and the feedback presents a common trend; independents are busy and struggling to recruit good technicians.

It’s a problem, he says, which will only be compounded when the increase in demand for MOTs comes around again in the autumn. However, with forward planning the situation can be effectively managed.

“It basically comes down to having more control of which garage services you’re being found for online,” he said.

“Fundamentally, it’s the difference between a website that’s built to attract the profitable work you want, and one that’s no more than a static online brochure.

“If garages get their online strategy right, they can have a huge amount of control over which jobs come in. Not only is this crucial to profitability throughout the year, it means they can manage workflow. This involves turning the taps up and down for specific garage services to suit seasonal demands. It’s what a lot of our garage customers do very successfully.”

Garage Services Online creates and manages hundreds of websites for independent garages and the management of profitable workflow is something its customers value the most.

Jim added: “Most garages are already busy so being in control is key. Owners want to run their garages, not their garages run them!”

To arrange a chat with us about how you can use your website to target the kind of profitable work that aligns with your business goals, contact us online and we’ll get back to you at a time to suit you, or give us a ring on 01423 855902.