Jim Lang shares online expertise with host James Dillon

Jim Lang, Garage Services Online’s managing director, is the latest in a line of automotive aftermarket experts to speak on one of sector’s leading podcasts, Harmonic Motion.

He was invited by host James Dillon to share his knowledge, insight and opinion on everything from garage websites and social media to the latest Google updates and Pay Per Click (PPC) campaigns.

Jim said: “It was a pleasure to talk to James and get into detail about everything online – it’s a very broad topic!

“The way garage repairs and services are found online can be multi-faceted. Therefore, it’s essential that potential customers can navigate a clear route to the destination where they’ll find the answers they’re looking for. And that destination is the garage’s website.

“The customer’s digital journey needs to be quick and seamless. Garage owners need to look at the bigger picture; they need to think about how everything links together and how best to attract the work they want.”

You can hear Jim on the Harmonic Motion podcast via Spotify, Amazon Music, Apple Music or watch it on YouTube here.