Simple Step Garage Owner Took to Stop Business Growing in Wrong Direction

A garage owner in Aberdeen has explained how he was so busy, sometimes with the ‘wrong’ jobs, that his business was heading in the wrong direction. Could a specialist garage website provider help?

Premier Motors is one of only a few independent specialist BMW and MINI garages in the area and as such, wasn’t short of work.  

Owner, Scott Feaks, says it was only after attending a business training course with The Garage Inspector that he realised he needed to address the situation.  

He said: “We were spending an increasing amount of time estimating work for people who valued price over the job being done properly.  

“As a result, we were very busy, but the bottom line didn’t reflect that, and our lead times were increasing.   

“We were about to expand with a second larger site, and I knew for that to work, we’d need to concentrate on jobs where we could charge the correct hourly rate and maximise the technicians’ time.  

“However, that’s easy to say in theory. It takes a certain leap of faith to actually do it!”  

Specialist Garage Website Provider

Scott then met Jim (MD of Garage Services Online) and the two discussed what Premier Motors needed. How a website would be its most valuable resource to attract the right profile of work. However, Scott was still hesitant.  

“I was worried a website would just open the flood gates and we’d be inundated with work,” he continued. “I’d also been given bad advice by our previous website provider. They weren’t garage website specialists and, in hindsight, it showed.  

“My worries were unfounded, and in the end it was a simple step and easy decision to work with GSO. Jim’s advice wasn’t sales patter and everything he said would happen, did.”  

Premier Motors opened its second site on an industrial estate, adding a further six ramps and MOT facility to the three ramps at its city centre site. The new website went live and within six months both garages were only attracting the work Scott had identified as the most profitable.  

Lead Generation / Targeted Work

He concluded: “The website only appears in a search for the work we want. As well as filling the ramps with the right work, it helps us get a quicker return on any investment we make in the business.   

“For example, when I installed the MOT bay, I calculated we needed to do eight or nine tests per day. The website consistently brings that in, it’s never a worry. There are hundreds of MOT stations in Aberdeen, but we are always near or at the top of Google.  

“The team at GSO are brilliant, they listen and then guide. The website has proved to be invaluable in helping me make the business work.   

“I wouldn’t say it’s a magic pill, it won’t turn a bad garage into a good one; but a specialist website is an essential part of running a successful garage business. One that’s an easy, simple step when you go to the right people.”

If you’d like to learn more about us and how we can partner with you to help you achieve the best for your business, then get in touch and let’s chat!