The Industry Leader Challenge for BEN Automotive Charity

Clearly, we all know the automotive industry is built on resilience, innovation, and leadership. But behind every great business are the people who power it—workers, engineers, designers, and mechanics who keep the wheels turning. So, that’s why BEN, the dedicated charity for the automotive sector, is challenging industry leaders to step up and make a difference in 2025 through the Industry Leader Challenge.

What Is the Industry Leader Challenge?

This unique initiative calls on senior leaders in the automotive sector to take on a bold and daring challenge to raise vital funds for BEN. Moreover, whether it’s scaling mountains, taking on extreme endurance tests, or pushing themselves beyond their comfort zones; leaders are putting their strength and determination to the test—all for a cause that supports the people behind the industry.

Why It Matters

The fast-paced and demanding automotive sector puts pressure on mental and physical well-being. As a result, BEN provides life-changing support, including mental health services, financial aid, and crisis intervention for those in need. Additionally, by taking part in the challenge, industry leaders are not only raising funds but also awareness of the struggles many automotive workers face.

How to Get Involved

If you’re an industry leader looking to make an impact, this is your chance! Then, sign up for the challenge, rally support from your peers, and help drive change for those who need it most. Ultimately, every donation fuels BEN’s mission to ensure that no one in the automotive sector has to face tough times alone.

Williams Garage, Pete’s Story…

In fact, that is exactly what Pete from Williams Garage in Hampshire is doing. Despite hating the sand and the heat, he has taken on the challenge!

So, on 26th February 2025, he will embark on the journey to Morocco, where he will take part in the five-day trek through the Sahara Desert. During this time, he’ll cover 100km, passing through Morocco’s harsh landscape. At night, they’ll sleep under the stars and enjoy traditional Berber hospitality.