West Heath Garage Prioritises Digital Simplicity for Customers

A strategic shift in business focus, and want for digital simplicity for it’s customers, has led West Heath Garage in Farnborough to rebuild its website from the ground up, a move that’s already paying off.  

With hundreds of thousands of appearances in Google search results since launching in early 2025, the new website is not only attracting more of the right kind of work but is also central to how the garage now connects with its customers online. 

The site, built by GSO, is now the digital foundation for West Heath’s wider marketing activity; which includes a newsletter, customer app, and Tips and Tricks blog. Customers can make bookings or send enquiries directly through the site, and they are already seeing an increase in both. 

David Edwards, marketing manager at West Heath, said: “We’re very tuned in to how our customers want to interact with us. Some prefer to phone, others want to message or book online, and the website supports all of that. It’s now the core of our digital activity, so it was vital we got it right.” 

The business had previously focused more on used car sales; but as West Heath shifts fully toward servicing, MOTs, and repairs, David said it needs a more streamlined approach.

Digital Simplicity for Customers

“We looked at three agencies but really liked how GSO approached the content. Their structure works so well because the individual pages for different makes and models make it easier for customers and better for SEO,” he said.  

“They also integrated the Bosch widget seamlessly, which was really important for us as a Bosch Service Centre.” 

Since launch, the garage’s visibility and engagement have exceeded expectations. The garage is seeing increased web traffic, form submissions and phone calls directly linked to online search performance. 

“The visibility we’re getting is fantastic. We’re appearing in hundreds of thousands of searches already, and we’re seeing that translate into enquiries and bookings,” David added. 

He describes the process of working with GSO as refreshingly straightforward. “They’re a truly excellent team. They were clear about what could be achieved, understood the brief, and simply got onboard with what we were trying to do from day one.” 

Jim Lang, managing director at Garage Services Online, said: “The structure and content of West Heath’s website is designed to reflect how customers search and what they expect to find. It’s great to see it paying dividends already.” 

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