Industry Experts to Give Garages Free Business Training in Quick-Watch Videos
A brand-new online video series has been launched to help independent garage owners maximise their workshop’s efficiency, profitability and long-term success.
Tea Break Talk is set to be the latest and most informative way to listen to straight-talking business advice, including topics such as how to attract the best staff and customers, investing in tools and equipment, and making more money.
The filming for series one is complete and each of the six episodes featuring host, Jim Lang from Garage Services Online, will be released fortnightly on YouTube.
In the first series, Jim speaks to Andy Savva, The Garage Inspector and Sean Satchwell from the Tool Connection.
Episode One sees Andy talking about the dangers of taking a busy garage for granted and not calculating hourly rates properly.
He said: “In the UK, 99 per cent of independent garages do not make a profit on their labour. They’re busier than ever, more stressed than ever and still not making the returns they deserve.
“A garage’s main income must come from its labour, not the markup on parts. If we put 40 per cent on a part, why not on the labour rate? A lot of garages’ hourly rates don’t even cover their overheads – they’re effectively losing money with every hour they charge out.
“It’s a myth that customers won’t come if the labour rate is increased. The key is working smarter, not harder. Garages must be able to say ‘no’ to non-profitable jobs.”
It’s a view echoed by Jim. He said: “Garages need to promote themselves for the jobs that make the most money. The best way to find that work is via their website. It’s the most cost-efficient way to bring the most profitable jobs through the door.”
Viewers will be able to access episodes of Tea Break Talk by subscribing to Garage Services Online’s YouTube channel or via its website, Facebook or LinkedIn pages. The series will also feature in leading online aftermarket magazines.
Each advice-packed episode is about a 10-minute watch, perfect for a busy garage owner’s tea break.
In future episodes, Jim and Andy are joined by Sean Satchwell from The Tool Connection. The conversation turns to topics including Block Exemption; investing in new tools and equipment; planning for the aging car parc; staff shortages and a very lively discussion about EVs.
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